Game Hero is a Dutch e-commerce brand specializing in gaming chairs, gaming desks, monitors, and monitor arms. Their range runs from 24" curved monitors at €175 to flagship 49" ultrawide displays at €850.
With free shipping, 30-day free returns, and customers across the Netherlands, Belgium, Germany, and beyond, Game Hero built their reputation on customer-friendly policies. But those same policies attracted unwanted attention.
Game Hero faced a growing fraud problem that went beyond random opportunists. They discovered organized groups actively sharing tactics on how to defraud e-commerce stores.
Tactics escalated from straightforward Item Not Received (INR) claims to more advanced schemes such as fake tracking IDs on return labels. Without pre-shipment screening, high-value electronics were leaving the warehouse with no defense in place.
"These weren't random scammers. They were organized, they shared information, and they knew exactly how to exploit our processes."
"Guzco gave us visibility we never had. We can finally protect our high-value products without changing the policies our real customers love."
Game Hero partnered with Guzco to screen every order before shipment. Integration with their Shopify store was seamless and took minutes to set up.
Every order now passes through Guzco's risk assessment before fulfillment, checking customer signals against Guzco's merchant network and identifying patterns associated with organized fraud.
High-risk orders are flagged for review through the INR portal, where the team can investigate before product leaves the warehouse. Legitimate customers experience zero added friction.
Game Hero keeps the customer-friendly policies their real buyers love, while organized offenders get caught at the door.
