See where every customer stands.
Trust Score vs Revenue Score — instantly identify your most valuable customers and your biggest liabilities.
Four tiers. One intelligent system.
Every customer is dynamically scored and placed into a tier that updates with every interaction.
Follow a customer earning trust.
Watch how consistent behavior builds trust and unlocks better experiences automatically.
First order placed
New customer joins. No purchase history yet — placed in the Unknown segment with standard shipping terms.
Unlock true customer lifetime value
Revenue-Based Segmentation
Segment customers by actual profitability — factoring in returns, claims, and support costs alongside order value.
Trust Score Engine
Dynamic trust scores that update with every interaction, rewarding consistent good behavior with better experiences.
Loyalty Automation
Automatically unlock benefits for trusted customers — priority shipping, extended returns, frictionless checkout.
CLV Intelligence
See true customer lifetime value by subtracting fraud costs, return rates, and support overhead from revenue.
Cross-Merchant Signals
Leverage anonymized trust data across the Guzco network to fast-track good customers and flag known risks.
Platform Sync
Segments sync to Shopify, Klaviyo, Zendesk, and fulfillment tools for fully automated workflows.
Stop treating every customer the same.
Let your best customers breeze through while stopping fraud at the door.
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