Privacy statement
Treating your data with great care, according to the highest standards
Last updated: 08/10/2025
1. Who We Are
Guzco ("we", "us", "our") is a fraud detection service provider with its registered office at Keizersgracht 264, Amsterdam, Netherlands. We are registered with the Dutch Chamber of Commerce under number 97424854.
Contact details:
Email: trust@guzco.com
We provide fraud detection and prevention services to e-commerce platforms and online retailers (our "Clients") to help them identify and prevent fraudulent transactions, protecting both businesses and legitimate customers.
2. Our Role in Data Protection
We process personal data as a data processor on behalf of our Clients who remain the data controllers of your information. In some cases, we may also act as a joint controller with our Clients. The platform or merchant where you made your purchase is primarily responsible for your data and has its own privacy policy.
We process your data solely for the purpose of fraud detection and risk assessment as instructed by our Clients.
3. What Personal Data We Process
When you place an order with one of our Client platforms, we may receive and analyze the following data:
Transaction Data
Order details (items, amounts, currency, date and time)
Payment method information (type of payment, not full card numbers)
Transaction status and history
Account Information
Email address
Account creation date
Purchase history with the platform
Technical Data
IP address
Device information (type, operating system, browser)
Device fingerprint (technical identifiers)
Geolocation data (derived from IP address)
Behavioral Data
Time spent on website
Pages visited during the session
Mouse movements and typing patterns (anonymized)
Shopping cart activity
We do NOT collect:
Full payment card numbers
Banking credentials or passwords
Government-issued ID numbers (BSN, passport numbers)
Special category data (health, religion, ethnicity, etc.)
4. Why We Process Your Data (Legal Basis)
We process your personal data based on our legitimate interest under Article 6(1)(f) GDPR. Our legitimate interests are:
Preventing fraud and financial crime - Protecting our Clients and their customers from fraudulent transactions, identity theft, and financial losses
Ensuring platform security - Detecting and preventing abuse of online platforms
Protecting other users - Preventing fraudsters from harming other customers and businesses
We have conducted a Legitimate Interest Assessment (LIA) and determined that these interests are not overridden by your rights and freedoms. You have the right to object to this processing (see Section 10).
In some cases, processing may also be necessary for:
Performance of a contract (Article 6(1)(b)) - To enable the platform to complete your order safely
Legal obligations (Article 6(1)(c)) - Compliance with anti-money laundering regulations
5. How We Use Your Data
We use your personal data exclusively for the following purposes:
Fraud Risk Scoring
We analyze transaction patterns and behavioral signals to generate a fraud risk score for each order. This score indicates the likelihood that a transaction is fraudulent.
Pattern Detection
We identify suspicious patterns across multiple transactions to detect organized fraud attempts, account takeovers, and payment fraud.
Decision Support
We provide risk assessments to our Clients to help them make informed decisions about whether to approve, review, or decline transactions.
6. Automated Decision-Making
We use automated processing, including algorithms and machine learning, to analyze your data and generate fraud risk scores.
How It Works
Our fraud detection system automatically evaluates each transaction using:
Statistical models that compare your transaction to known fraud patterns
Machine learning algorithms trained on historical fraud data
Rules-based checks for suspicious indicators
Guzco's role in fraud monitoring
Guzco does NOT make final decisions based on your data We provide:
Risk assessments - A fraud risk score indicating the likelihood of fraudulent activity
Recommendations - Suggested follow-up actions for the merchant to consider
Risk insights - Information about specific risk factors detected
The merchant or platform always makes the final decision about whether to:
Approve your transaction
Request additional verification
Decline the transaction
Take other actions
Our risk scores and recommendations are advisory tools to help merchants make informed decisions.
Your Rights
Because we only provide risk assessments and the merchant makes the final decision:
Request explanation - You can ask the merchant why your transaction was flagged or declined
Contest decisions - Challenge any decision made by the merchant based on our assessment
Request human review - Ask the merchant to have a person review the automated risk score
If you believe our risk assessment was incorrect, you can contact the merchant or reach out to us directly at info@guzco.com to discuss the assessment.
7. Data Sharing and Recipients
We do NOT sell your personal data to third parties.
We may share your data with:
Our Clients
The platform or merchant where you made your purchase receives our fraud risk assessment to inform their decision-making.
Service Providers
We use carefully selected service providers who process data on our behalf:
Cloud hosting providers (servers located in EU)
IT security and infrastructure providers
All service providers are bound by data processing agreements and GDPR requirements.
Legal Obligations
We may disclose data when required by law:
Law enforcement authorities (with valid legal requests)
Regulatory bodies
Courts and legal proceedings
Data Pooling for Fraud Prevention
We do NOT participate in shared fraud databases or industry networks. We only analyze data from the specific platform you are using.
8. International Data Transfers
Your data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure adequate protection through:
European Commission adequacy decisions
Standard Contractual Clauses (SCCs)
Other approved safeguards under GDPR
9. Data Retention
We retain your personal data only as long as necessary for fraud prevention purposes:
Active fraud risk data: 12 months after transaction
Fraud incident records: Up to 5 years (for high-risk or confirmed fraud cases)
Aggregated/anonymized data: Indefinitely for model training and improvement
After these periods, data is securely deleted or anonymized so it can no longer identify you.
10. Your Rights Under GDPR
You have the following rights regarding your personal data:
Right of Access (Article 15)
Request a copy of the personal data we hold about you.
Right to Rectification (Article 16)
Request correction of inaccurate or incomplete data.
Right to Erasure (Article 17)
Request deletion of your data in certain circumstances (note: fraud prevention may justify retention).
Right to Restriction (Article 18)
Request that we limit how we use your data while a dispute is resolved.
Right to Data Portability (Article 20)
Receive your data in a structured, machine-readable format.
Right to Object (Article 21)
You can object to processing based on legitimate interest. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests (such as preventing fraud).
Right to Lodge a Complaint
If you believe we have violated your rights, you can file a complaint with:
Autoriteit Persoonsgegevens (Dutch DPA)
Website: autoriteitpersoonsgegevens.nl
Phone: (+31) 070 - 888 85 00
Address: Postbus 93374, 2509 AJ Den Haag, Netherlands
Or with the supervisory authority in your EU country of residence.
11. How to Exercise Your Rights
To exercise these rights:
Contact the platform where you made your purchase (they are the primary data controller)
Contact us directly at info@guzco.com with:
Your full name and email address
The platform where the transaction occurred
Approximate date of transaction
Description of your request
We will respond within one month of receiving your request (may be extended by two months for complex requests).
12. Security Measures
We implement appropriate technical and organizational measures to protect your data:
Encryption - Data encrypted in transit (TLS) and at rest
Access controls - Strict role-based access limitations
Monitoring - Continuous security monitoring and logging
Regular audits - Security assessments and penetration testing
Staff training - Data protection training for all employees
Incident response - Procedures for detecting and responding to data breaches
Trust Centre
For complete transparency about our security and compliance practices, we maintain a publicly accessible Trust Centre where you can review:
Security certifications and compliance status
Infrastructure and data protection measures
Privacy and security policies
Audit reports and attestations
Service availability and reliability information
Visit our Trust Centre
Our Trust Centre is regularly updated to reflect our current security posture and compliance status.
13. Children's Privacy
Our services are not directed at children under 16. We do not knowingly collect data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
14. Changes to This Privacy Statement
We may update this privacy statement from time to time. We will notify you of material changes by:
Posting the updated statement with a new "Last updated" date
Notifying our Clients who can inform their users
Displaying a prominent notice on our website (if applicable)
GUZCO
Keizersgacht 264
1015DT Amsterdam
© 2025 Guzco AI. All rights reserved.